Two very different tools that both automate the Request a Review button. One is a profit analytics suite. The other does just the review automation. Here's when each one makes sense.
Last updated: June 2026
This is not an apples-to-apples comparison. Sellerboard is primarily a profit tracker — its core value is showing you real-time margins, FBA fees, PPC profitability, and reimbursement opportunities per SKU. Review request automation is a secondary feature they include alongside the analytics.
Reevy is built for one thing: automating Amazon's "Request a Review" button via the official SP-API Solicitations endpoint. No analytics, no PPC dashboards, no inventory tracking. Just the review automation, done reliably, across all 21 marketplaces.
The question isn't which tool is "better" — it's which job you're hiring a tool to do.
| Feature | Reevy | Sellerboard |
|---|---|---|
| Automated Request a Review | ✓ SP-API | ✓ SP-API |
| 100% Amazon TOS compliant | ✓ | ✓ |
| All Amazon marketplaces | ✓ 21 marketplaces | ✓ |
| Review requests per month | Unlimited (every plan) | 150 (Standard) / 6,000 (Professional) |
| Profit analytics / P&L | — | ✓ real-time per SKU |
| PPC profitability tracking | — | ✓ |
| Reimbursement recovery | — | ✓ (Money Back) |
| Inventory management | — | ✓ |
| Listing change alerts | — | ✓ |
| Custom email templates | — | ✓ |
| Setup time | ~5 minutes | ~15 minutes |
| Free trial | 7 days, no card | 1 month free |
This is the detail that most comparisons miss — and it matters if review automation is your primary reason for choosing a tool.
Reevy has no request limits on any plan. Single Market at £9.99/month, Multi Market at £14.99/month, Worldwide at £29.99/month — all with unlimited review requests. If you ship 50 orders a day or 500, the price is the same.
For a seller processing 1,500 orders per month (roughly 50/day), here's what each option costs for unlimited review automation:
| Tool | Plan needed | Monthly cost | Request limit |
|---|---|---|---|
| Reevy Single | Single Market | £9.99 ($12.99) | Unlimited |
| Reevy Worldwide | Worldwide | £29.99 ($38.99) | Unlimited |
| Sellerboard | Professional (min.) | $23/mo | 6,000/mo |
| Sellerboard | Business | $31/mo | 15,000/mo |
If review automation is a secondary feature and you're buying Sellerboard primarily for its profit analytics, the request limit may not matter — the analytics alone justify the price. But if you're paying for Sellerboard mainly to get review automation, the per-request economics favour Reevy, especially at higher order volumes.
The pricing comparison is misleading if you look only at the headline numbers. Sellerboard at $15/month gives you far more features than Reevy at £9.99/month. But if review automation is the feature you actually use, Sellerboard's 150-request cap on Standard means you're paying for analytics you may not need while being limited on the one thing you came for.
Reevy makes sense when review request automation is your primary need and you don't need profit analytics. You already track margins with another tool (or with your own spreadsheets). You want unlimited requests at a flat rate without worrying about caps. You sell on multiple marketplaces and want all of them covered from one dashboard for a predictable monthly cost.
Sellerboard makes sense when you need a profit analytics platform and want review automation included. If you don't have a dedicated P&L tracker and want real-time margin visibility, PPC profitability, reimbursement recovery, and inventory management — Sellerboard is excellent value. The review automation is a bonus on top of a genuinely useful analytics suite. For sellers doing under 150 orders/month, the Standard plan covers both analytics and review requests in one subscription.
Many sellers use specialised tools for specific jobs rather than relying on one platform for everything. Using Sellerboard for profit analytics and Reevy for review automation gives you the best of both: deep financial visibility from Sellerboard, and unlimited, cap-free review requests from Reevy. Combined cost: around $25–$45/month for both, depending on your plans — less than Sellerboard's Business tier alone.
Sellerboard is a better product overall — it does far more. But "more" only matters if you use it. If your primary goal is automating review requests at the lowest cost with no volume caps, Reevy does that one job for less.
If you need both profit analytics and review automation, consider using both tools together. Sellerboard for the numbers, Reevy for the reviews. Each does its job well, and the combined cost is still lower than most all-in-one seller suites.
Unlimited review requests, all marketplaces, no credit card required.
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