Amazon gives you a "Request a Review" button. Here's how to stop clicking it manually — from browser extensions to full API automation.
Last updated: June 2026
Every fulfilled order in Amazon Seller Central has a "Request a Review" button. Clicking it tells Amazon to send a standardised email to the buyer asking for a product review and seller feedback. The email is sent in the buyer's preferred language, uses Amazon's own template, and is fully compliant with Amazon's Terms of Service.
You can only use it once per order, between 5 and 30 days after delivery. Amazon controls the content of the email — you can't customise it, add links, or include marketing. This is by design: it keeps the request neutral and policy-safe.
If you ship 10 orders a day, clicking the button for each one takes a few minutes. Annoying, but manageable. At 50 orders a day, it's a 20-minute daily task. At 200+ orders a day, it becomes a job in itself — and most sellers just stop doing it. Orders slip through, eligible windows expire, and reviews that would have come in simply don't.
The button also doesn't tell you which orders you've already requested. There's no queue, no scheduling, no batch processing in Seller Central. It's one order, one click, one page load, one confirmation, repeat. For sellers on multiple marketplaces, multiply that by every marketplace.
This is why automation exists. Not to game the system — there's nothing to game, the email is Amazon's own template — but to make sure every eligible order gets the request it's entitled to, without manual effort.
Chrome extensions like the SellerApp Review Request Tool add a "Request All" button to your Manage Orders page. Instead of clicking one order at a time, you click once and the extension clicks the button for every eligible order on the page.
This is semi-automated — you still need to open Seller Central, navigate to the right page, and trigger the extension. It's free or very cheap, and works well for low-volume sellers. But it's not true automation: if you forget to run it, orders get missed. And it doesn't work across marketplaces from one place.
Best for: Sellers with under 50 orders/day who want to save clicks without paying for a tool.
Tools like Reevy, StarQuester, FeedbackFive, and SageMailer connect to Amazon's official SP-API (Selling Partner API) Solicitations endpoint. Once connected, they automatically send review requests for every eligible order within your configured timing window — no manual intervention needed.
This is true set-and-forget automation. You connect your Seller Central account once, choose when requests should be sent (typically 7–14 days after delivery), and the tool handles everything. It runs 24/7, catches every eligible order, and works across all your marketplaces from a single dashboard.
Prices range from around £9.99/month for dedicated tools to $39–$279/month for full seller suites that include review automation as one feature among many.
Best for: Sellers with 50+ orders/day, or anyone who wants to guarantee every eligible order gets a review request without thinking about it.
If you're a developer (or have one on your team), you can call Amazon's Solicitations API directly. The endpoint is POST /solicitations/v1/orders/{orderId}/solicitations/productReviewAndSellerFeedback. You authenticate with SP-API credentials, iterate over eligible orders, and trigger the request programmatically.
This gives you full control over timing logic, error handling, and integration with your existing systems. But it requires developer time to build and maintain, SP-API app registration and approval, and ongoing monitoring. For most sellers, a dedicated tool is simpler and cheaper than building and maintaining this in-house.
Best for: Sellers with in-house development teams and custom automation needs.
Amazon allows review requests between 5 and 30 days after delivery. Research and seller experience consistently point to 7–14 days as the sweet spot. Here's why:
Too early (5–6 days): The customer may not have used the product yet. They either ignore the email or leave a shallow review.
Sweet spot (7–14 days): The customer has used the product enough to form an opinion, but the purchase is still fresh in their mind. This is when response rates peak.
Too late (15–30 days): The customer has moved on. The purchase feels distant, and they're less likely to bother writing a review.
Most automation tools let you configure this window. Some offer A/B testing to find the optimal day for your specific product category. If your tool doesn't offer customisation, 10 days post-delivery is a solid default.
The Request a Review button (and the SP-API Solicitations endpoint that powers it) exists specifically because Amazon wants sellers to have one safe, standardised way to request reviews. Using it — whether manually or through an automation tool — is explicitly allowed and encouraged. Everything else is a risk.
| Method | Cost | True automation | All marketplaces | Setup time |
|---|---|---|---|---|
| Manual clicking | Free | No | No | None |
| Browser extension | Free–$5/mo | Semi | No | Minutes |
| Dedicated tool (e.g. Reevy) | £9.99–$30/mo | Yes | Yes | 5 minutes |
| Full seller suite (e.g. H10) | $39–$279/mo | Yes | Yes | Longer |
| Custom SP-API build | Dev time | Yes | Yes | Days–weeks |
For most sellers, a dedicated automation tool is the best balance of cost, reliability, and simplicity. You get full automation across all marketplaces without paying for features you don't need, and without the overhead of building and maintaining your own integration.
Connect your Seller Central, set your timing window, and every eligible order gets a review request automatically. All 21 marketplaces, one dashboard.
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